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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.blazefitnessuk.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
When you register with Blaze Fitness UK, you are required to fill in a Health Questionnaire in order for us to assess your suitability for outdoor fitness classes and to refer to in the unlikely event of any incident or accident during a class. We collect your name, an indication of your age, your email address and a brief medical history. Optionally, you can provide us with the name and telephone number of an emergency contact.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking about Personal Information, Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use your personal information in order for us to assess your suitability for outdoor fitness classes and to refer to in the unlikely event of any incident or accident during a class.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use Personal Information to provide you with information or advertising relating to our products and services. You are opted-out of receiving this information by default, but can opt-in at any time, including when you register with Blaze Fitness UK.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use GoDaddy to power our online store--you can read more about how GoDaddy uses your Personal Information here: https://uk.godaddy.com/legal/agreements/privacy-policy?target=_blank&isc=emeasbrand.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Your Personal Information may be accessed by a Blaze Fitness UK instructor in the event of any incident or accident where the information you have provided may be pertinent to helping you in the event of said incident or accident.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident your Personal Information is stored and managed under the terms of the General Data Protection Regulation (EU) 2016/679 ("GDPR"). You have the right to access the Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example assessing your suitability to partake in outdoor fitness classes or to fulfil an order made through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States. We use Google App Suite to store your Personal Information.
DATA RETENTION
When you register with Blaze Fitness UK, your Personal Information will remain on record with us during your active membership, and for a period of up to 12 months after you do not renew your membership to Blaze Fitness UK. You can contact Blaze Fitness UK at any time to view the Personal Information we hold on you and to request any updates to it or to request that it be deleted.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at blaze@blazefitnessuk.com or by mail using the details provided below:
6 Kenilworth Road, Fleet, HAM, GU51 3DA, United Kingdom
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